Yesterday I had the unique opportunity to interview Mr. Schwerer from Cedar Fair Entertainment Company. Mr. Schwerer is the marketing and ticketing representative for Cedar Fair at Cedar Point Sports Center. In an over the phone interview with Mr. Schwerer, I was able to learn a little bit about what he does at the company, what Cedar Fair Entertainment Company does, and what kind of marketing activities are used to promote the various parks under the ownership of Cedar Fair Entertainment Company. One of the most interesting insights I was able to gain from Mr. Schwerer was how Cedar Fair Entertainment Company handles the marketing of 11 independent parks spread across the country. Mr. Schwerer explained the importance of healthy competition between these parks and how it leads to increased sales at each of the parks. It was a pleasure speaking with Mr. Schwerer and I want to thank him for the time and information he was able to offer.
Interview Questions:
Question 1 – How did you obtain your current position at Cedar Fair Entertainment Company?
Question 2 – As a marketing and ticket representative what does a typical day look like for you?
Question 3 – Do you use social media in your marketing efforts?
Question 4 – If social media is used, what platform do you use and what kind of information is posted?
Question 5 – Are there noticeable results from using social media in your marketing efforts?
Question 6 – I noticed on your LinkedIn account that you have a BA in Communications, is there any cross over between this and your current marketing position?
Note: I would like to say that not all of these questions were addressed in the interview. As our conversation developed, I decided it was best to let my questions develop naturally based off information discussed by Mr. Schwerer.
Link to Podcast: https://soundcloud.com/user-687280177/podcast-interview-1-cedar-fair-entertainment-company
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